Thursday, December 2, 2010

The Rising Use of Social Media in Politics

By Luther Xue

Social media has reached the point in today's society that it has become a huge part of politics. Take for example the latest elections in 2010. This post here details just how social media affected the elections. The talk on Facebook and Twitter has an exit poll-like quality in that they were able to predict who was leading, and would probably win elections. They provide an outlet for the regular people to be able to communicate more effectively with the people that will be leading them.

Social media also turned out to be very important for the candidates themselves. In California, Carly Fiorina made this video and it found its way onto Youtube, where it gained nationwide attention. The video reached the right crowd, and she had a surprising win over her opponent.

The social media craze is not just confined to the United States either. Earlier this year, social media was a huge difference maker in the British elections, as this news report suggests. As you can see, social media hasn't even scratched the surface of its' abilities to make a difference in politics. It will be interesting to see how they affect the 2012 presidential election in the U.S.

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