MediaStorm: Reinventing Photojounalism

By Reshma Kirpalani

As a former multimedia employee at MSNBC.com and Corbis, Brian Storm formed his own multimedia production company in 2005 to prove that a business could be built around online cinematic narratives: Mediastorm.


Over the past five years, his company has produced twenty-seven online documentaries. Storm won't disclose his online traffic, but he says that a twenty-one minute video story following an illegal immigrant from Cameroon, for example, has a 65 percent completion rate. Moreover, according to Storm, the average time on his site was eleven and a half minutes before a current redesign that seeks to increase viewer time on site. (Drew 2010, September/October)