MediaStorm Continued: Controversial & Consequential

By Reshma Kirpalani

One of the principal elements that enhance MediaStorm's photo reportage is the use of audio. In fact, founder Brian Storm says that he always tries to encourage photojournalists to start by using audio only. “The biggest challenge is, as a photojournalist, we’re taught to be a fly on the wall…But at some point along that arc of reporting, a photojournalist needs to break that wall and say, “I know I’ve told you that I’m not here…but I really want to sit down and ask you some very specific questions. And that’s a different kind of journalistic experience than I think photojournalists are used to having.” (Nieman Reports 2010)

Among the benefits of audio, Storm includes giving the subject a voice, augmenting communication via the visceral qualities of a first-person interview or even, music, and providing a narrative spine for the story. (The Digital Journalist 2005)

But others in the news industry argue that the use of music in the field of journalism is not always appropriate. "The problem is not that music doesn't work, it's that it works too well," said Al Tompkins, Poynter's broadcast and online group leader. (Poynter Online 2009) In other words, music can amp up the emotionality of a piece, or otherwise disguise technical or narrative flaws. Others argue that it can hurt a journalist’s credibility.

MediaStorm: Reinventing Photojounalism

By Reshma Kirpalani

As a former multimedia employee at MSNBC.com and Corbis, Brian Storm formed his own multimedia production company in 2005 to prove that a business could be built around online cinematic narratives: Mediastorm.


Over the past five years, his company has produced twenty-seven online documentaries. Storm won't disclose his online traffic, but he says that a twenty-one minute video story following an illegal immigrant from Cameroon, for example, has a 65 percent completion rate. Moreover, according to Storm, the average time on his site was eleven and a half minutes before a current redesign that seeks to increase viewer time on site. (Drew 2010, September/October)